MEN'S ASICS SHOES

ASICS SHOES FOR MEN, WHERE STYLE MEETS INNOVATION

All the best men’s Asics shoes in one place – find your pair. Well known world over for their running shoes, and with good reason, Asics are footwear innovators but have a range that goes much further than the running track. The universe of Asics shoes for men has styles that are apt for many sports thanks to the top-notch stability and comfort they offer. These are products that look great but perform better. Functionality and comfort are the stars of the show, and you can be the protagonist.

THE STORY BEHIND MEN’S ASICS SHOES

Formerly known as Onitsuka (and then Onitsuka Tiger), the start of Asics’ innovation kicked off in the 1940s when the brand’s founder, Kihachiro Onitsuka, was eating a bowl of cucumber and octopus salad. Onitsuka took inspiration from the suckers on the octopus’ tentacles and imagined applying the same function to a basketball shoe for enhanced grip on the court. His suction-cut basketball shoes were released in 1950 and became huge across b-ball courts across Japan, which had previously only known vulcanized rubber soles. The experimental project had begun. The Asics men’s shoes to follow would all be imagined with the same outside-of-the-box thinking to successfully complement the key functions of our bodies during sport and exercise. In 1977, the Onitsuka brand became Asics – an acronym of the Latin phrase ‘Anima Sana In Corpore Sano’ – A Sound Mind in a Sound Body. The Asics logo, in one, represents a sports disk, a running track, and the progression of a person engaged in sports activities. 

This all adds to the culture and history of men’s Asics, shoes ahead of their time.

MEN’S ASICS PERFORMANCE POWER

Asics shoes for men have all the state-of-the-art tech required for whatever activity you do. If you’re walking on icy surfaces, you can find shoes with ICEWALK™ rubber – which has grippy silica sand for comfortable, stable walking. If you’re playing tennis you might want men’s Asics tennis shoes with WET GRIP™ rubber, designed to stick to courts that are slippery with rain or sweat. For football or rugby, there’s Asics’ HG10mm™ technology, which eases the impact on the knee and leg to support comfortable movement when running forward. For running itself, there’s GUIDESOLE™ or METARIDE™ technology – designed to propel you forward for a more efficient stride that expends less energy. These are just some examples of the next-level technology built into Asics shoes for men. It’s all about performance power – have you got yours?