Jordan Paris Basket 18
Paris Basket 18's Playing Field
Estelle, Cyriane, Aicha, Nakim and Namawa are active members of Paris Basket 18. Whether they are leaders, coaches, or simply players, for them, the basketball court is the place where they find their style, creativity, and where so many friends have been made. It's their playing field.
As part of the latest women's Jordan campaign, we are promoting our basketball partner Paris Basket 18, and the girls who write its story.
To celebrate all they give to the capital's 100% female club, and their values of humanity and solidarity, we have told their story in a video produced by @jihene_grae, which you can see on the social networks.
These five ambassadors have also been working with the famous Parisian designer @freakydebbie to promote the new Jordan collection. On the 25th February, they held a private evening event, with a catwalk, in the Foot Locker store in Les Halles, Paris. With unique décor specially designed for the occasion, they were able to parade and celebrate in front of their friends and family, just like models. The content from created at this soirée can be viewed on Foot Locker's social networks too.
A catwalk, dedicated mirrors and a photo booth were installed in the Les Halles store for almost a week, to let as many people as possible come and capture the moment and celebrate their playing field.
