London: Sam Neter, Sevian and Harky
Sam Neter
Since moving to London in 2005, Sam Neter has invested his life to the growth of basketball in his community, becoming a leading figure in documenting and communicating the power of UK Basketball globally. He has done so through his website Hoopsfix.com with news, videos, features podcasts and more, along with the annual Hoopsfix All-Star Classic in Brixton, a junior showcase of top basketball talent in the country. Leading a program to refurbish courts across the UK, he has teamed up with Basketball England and Foot Locker for the upcoming Clapham Common launch in 2021.
"The basketball mindset is trying to be the best you can"
Sam Neter
Since moving to South London in 2005,
Sam Neter has invested his life to th
growth of basketball in his community,
becoming a leading figure in documenting
and communicating the power of UK
Basketball globally. He has done so
through Hoopsfix Championships,
editorials, podcasts and more. Leading
a program to refurbish courts across the
UK, he has teamed up with Basketball
England and Foot Locker for the upcoming
Clapham Common launch in 2021.
"The basketball mindset is trying to be the best you can"
Sam Neter
Since moving to South London in 2005, Sam Neter has invested his life to the growth of basketball in his community, becoming a leading figure in documenting and communicating the power of UK Basketball globally. He has done so through Hoopsfix Championships, editorials, podcasts and more. Leading a program to refurbish courts across the UK, he has teamed up with Basketball England and Foot Locker for the upcoming Clapham Common launch in 2021.
"The basketball mindset is trying to be the best you can"
Foot Locker has chosen Brixton, in London, as its basketball community, to help spread the love of the game and the values that it carries with it. Here you will find out everything you want to know about our Brixton local insiders. We have teamed up with Sam Neter and Sevian, two leading representatives for local basketball, to support our projects in the area.
Local Insiders
Sam Neter
Since moving to London in 2005, Sam Neter has invested his life to the growth of basketball in his community, becoming a leading figure in documenting and communicating the power of UK Basketball globally. He has done so through his website Hoopsfix.com, with news, videos, features podcasts and more, along with the annual Hoopsfix All-Star Classic in Brixton, a junior showcase of top basketball talent in the country. Leading a program to refurbish courts across the UK, he has teamed up with Basketball England and Foot Locker for the upcoming Clapham Common launch in 2021. “The basketball mindset is trying to be the best you can”
Sevian
Sevian stands as a mentor and female inspiration in the Basketball community, which is heavily dominated by men. She plays ball, coaches as part of London Youth Games and has been Nike’s go to ambassador for the sport in campaigns both locally and globally. Sevian has also turned her passion into art pieces where she brings the culture of basketball off the court. She is working with Foot Locker & the NBA to design the bespoke South London Kits that will be donated to a local youth centre as part of the court refurbishment plans in 2021. "My discipline comes from basketball"
Art inspired by the game plays a big part in helping off-court basketball culture thrive. Artists across the world are driven by the legends and stories of the NBA. From Kobe murals to illustrations mixing Japanese art and basketball, we celebrate people that find the inspiration to raise their game in the crossover between sport and creativity. We are proud to introduce you to two such people and their incredible work.
We have two hot artists going head to head in the paint, creating six custom NBA basketballs inspired by teams and their cities. Representing London we have Harky and for Paris, Shaz. Both are inspired by basketball culture and are raising their game by taking on a fresh new challenge for their creative expression, turning their canvas into a sphere. We’re looking forward to seeing some quite different ball skills from these guys.
Paris vs London
HARKY
Harkiran Kalsi is an energetic and exciting artist who uses her art to bring positive vibes and uplift people. Her work is an exciting blend of graphic design, murals, illustration and freehand typography. She is heavily influenced by the New York art scene and graffiti, her unique bubble style created as by her own admission she never really got the hang of tagging. That sums Harky up, someone who likes to find her own creative expression by breaking the rules. She happily quotes Kobe as a big influence “Everything negative – pressure, challenges – is all an opportunity for me to rise”. She likes to use her platform to shine a light where it matters. “The Purpose is bigger than myself, it’s all about the people I can be of service to, so it’s my duty to make sure I can somehow change the world for the better.”