Nike Own The Floor Play New

The holiday season is all about celebrating. To make the festivities even more special, Nike is launching two campaigns centered around dancing. While Own the Floor is the brand’s initiative focused on adults, Play New is launched for the little ones. 

Dance is a space for self-expression and togetherness. It’s a way to boost confidence and be free. While dancing you get to show the world who you are, on your terms, and without rules. Nike aims to inspire the new generation by sharing authentic stories from the dance community to drive real change.

To bring these two campaigns to life, Nike has teamed up with several talents to celebrate them taking the lead in dance and in life. 

“We’re giving them the space and support they need to move in their own way, cheering them on as they follow their instincts and welcome others onto the dance floor.”

First up is B-Girl Roxy from London: One of the most famous B-girls in the world. She started as a World Trampolining Champion and is now a credible name within the dancing community. She has entered big competitions such as the UK-Bboy Championships and The Notorious IBE. In some cases, B-Girl Roxy joins the Mavericks crew which consists of top Bboys such as Red Bull dancer Sunni. 

Also featured in the Own the Floor campaign is Laure lfete. The Paris-based choreographer and movement director specializes in Afro and hip-hop. She has danced for artists such as Tay C and is also very active on social media creating her own dances and challenges that get picked up by channels such as ChopDaily and the Hype Daily. She also has her own dance school called Ifete school.

Lauriana from Paris is one of the kids featured in the Play New campaign. The 11-year-old dances Afro with a lot of passion. In the community, she has danced with several artists such as Anae. On her socials, you will find her in a lot of fresh streetwear styles. She has also been part of the Quai 45 Street Ball Tournament, where she performed in front of a major crowd. 

Last but not least is multi-talented Princess K from London. Next to being a dancer, she aspires to be a great actress and singer. She is part of Dem3Dancers: a family crew consisting of two brothers and one sister. She is very active on her socials dancing and acting in a variety of great outfits. 

To celebrate the launch of Nike’s dance campaigns, we’ve invited our Stripers from London and Paris to join our latest Tik Tok activation. 

Aminata is a Paris-based dancer, choreographer, and teacher of hip-hop and dancehall for 8-years. She has also been a shift leader at Foot Locker for 3 years. "Dancing allows me to express and free myself. Foot Locker has always allowed me to combine both dance and style”.

 Shannon from London is currently completing a degree in dance in a vocational college. She has performed in various theatres and has obtained level 2 and 3 diplomas in dance. In her spare time, Shannon loves to dance on Tik Tok for fun. 

Also participating in our Tik Tok activation is Issac Baptiste

 He has been a dancer for over 20 years specializing in hip-hop street style. Issac has done the choreography for various artists and has competed in numerous international dance battles. He will be participating in the activation with his daughter Allysa.

Want to join the celebration? We’ve got you. Post your dancing video using #footlockerspotlight and tag @footlockereu. Make sure to check out the collection and own the dance floor in the Nike Air Force 1 Fontanka. Looking for the perfect dancing sneaker for the little ones? Go for the Nike Blazer and the Air Force 1 for the perfect combination of cool vibes and unbeatable comfort.